1-WordsID_Picture2

Guest post by Stephen Lock, CEO of Edelman Indonesia. With national parliamentary elections just weeks away on April 9 and the presidential elections taking place in the summer, Indonesia will start to write a new chapter in its national story. The ...Read More

Press_Trust_infographic_13-05

We have witnessed a curious anomaly over the last few years in the Edelman Trust Barometer. Trust in media in some countries where the government either owned or controlled that media (UAE, Singapore and China for example) was often higher ...Read More

1-David Brain and Amanda Goh-002

Pictured: With Amanda Goh, MD of Edelman Singapore, at the luncheon launch and panel for the Singapore results of the 2014 Edelman Trust Barometer. It’s been a noisy year in the usually quiet and efficiently-run island nation with some ...Read More

1-Edelman_AsiaAfrica

In the 2014 Edelman Trust Barometer, Asia Pacific and the Middle East remain the optimistic and trusting regions, even if our new market to the study, South Africa, looks more skeptical and “European” in its trust profile. Overall, trust in the ...Read More

1-Picture2

Guest post by Ngoc Anh Bui, managing director of AVC Edelman.  Words of a Generation: Vietnam is the latest in a series of interviews that capture on film the personal observations and perspectives of people from countries across the wider region. This latest ...Read More

Picture9

This past week two people who until very recently made their entire careers out of PR and advertising both made similar claims that the industries they had just left were too slow to modernize and were therefore doomed. Hindsight, it ...Read More

brandshare

Guest post by Cornelia Kunze, vice chairman of Edelman APACMEA. The race is on. In 2016, one quarter of all global consumer products will be sold in Asia. Marketers are competing for the smartest way to win Asian consumers’ minds, hearts and wallets. Their ...Read More

Participant 2 JPG

Guest post by Flavia Vaz, senior manager and consumer lead, Edelman Kuala Lumpur.   Mention “Vision 2020” and many Malaysians will immediately recall the ambitious national agenda of transforming the country into a fully developed nation by the year 2020. Following ...Read More

1-Greg Shand

I first met Greg Shand in early 1994. Initially he was not happy to see me. I was an ‘expensive’ hire, with no experience of the New Zealand market and I was not his hire. He was pretty explicit on ...Read More

1-Fullscreen capture 9102013 65417 PM-002

Western and Japanese multinationals have been operating abroad for years… hundreds of years in some cases. And mostly they had the benefit of entering markets with superior products and technology and came cloaked in brand values that were massively aspirational ...Read More