Trust in Asia Pacific

by David Brain on Jan 23, 2012
Today we released the findings of the twelfth annual Edelman Trust Barometer, the global findings of which were covered in the FT. There is no such country as Asia Pacific....and so whilst there are some very interesting regional and global trends in the data from this year's Edelman Trust Barometer, the real stories and the 'actionable insight' to borrow an over-used phrase is in the national data.
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Cherish your inner Geek

by David Brain on Sep 29, 2011
I was discussing with some colleagues the relative merits of the social media and search dashboard products of a variety of suppliers yesterday (IBM, Adobe, WebTrends and ComScore since you ask) and I was reminded how geeky PR has become. When I started in journalism I was given an Imperial typewriter so old and stiff it was agony to use and we typed onto newsprint which was delivered to the subs and the setters by a tube and air system. The sub used red pen, the type was hot set and the building shook a little at lunch time as the presses started to rumble.
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Don Draper sells the Facebook timeline

by David Brain on Sep 28, 2011
Genius little movie from Eric Leist. Video after the jump.
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Haka flash mob

by David Brain on Sep 06, 2011
My office is on this junction on the 19th floor from which I witnessed this yesterday. Much better than your standard boring flash mob.
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Sino-Forest: Guest post from Charles Lankester

by David Brain on Jun 30, 2011
The free-fall of China’s Sino-Forest (TRE: CO) share price this month provides valuable insight for any corporation which has, or is considering, listing on an international Exchange. While the Sino-Forest case is still evolving, here are the facts. In just a few days, close to US$5 billion of value was wiped from Sino-Forest Corporation, the Toronto-listed Chinese forestry enterprise. The share price plummeted from C$18.21 (1 June, 2011) to just C$2.60 (29 June, 2011), a fall of more than 85%.
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