Brilliant name for a blog. My old friend Colin Byrne, CEO of Weber Shandwick in the UK, has launched his blog and the significance is that he is a real PR and PA heavyweight joining the conversation. He says about his entry into the blogosphere that, “I feel a bit like the embarrassing uncle staggering Travolta-like onto the dancefloor at the wedding” as he’s new to it. My suggestion is put him into your RSS now, because he is a great communicator and thinker and I have a feeling this blog is going to make news every now and then.