I was dreading today. This morning I made redundant a colleague who had grown our UK business significantly. The details are in this release, but in short, we have been running two businesses in the UK (Edelman and JCPR) for three years and this year we will financially merge them into one P&L and next year we move into the same building.

And we had two CEOs and so I had to choose which was the right one to take us to the next level.

No question in my mind that was Robert Phillips of JCPR who, as of today, is CEO of our combined UK businesses. But also, there is no question in my mind that Stuart Smith, who was a good CEO for Edelman UK, can count himself very unlucky.

The business logic was easy. The personal toll in an industry where most of us make our best friends at work is significant and so we are a sad business today.

[tags] PR [/tags]

David Brain


  1. Sapere aude! Have the courage to use one’s own reason!
    Business logic versus personal toll is a hard one … but one wants people to remember not just the battlefield deaths but the successes that preceded them and victories to come!
    I think you really chose the right one to go to the next level.

  2. David – I promise I am not stalking you. I have been through similar issues my self and it is never easy – in fact it is worse on a smaller scale with a smaller pool of people – where it can become more emotional.
    But you must always look at the business.
    PR continues to be portrayed as some Ab Fabby love in – but the truth is we are working like dogs to deliver results for clients.
    It’s hard making someone redundant – I’ve been at both sides of the equation in the past. My view is that it is an opportunity.
    Anyway – now you have Simon Collister, Edelman will boom in Europe. 😉

  3. I too have been both sides of the equation . . . and who knows may be again one day.

    Yes, thanks for Simon. Think he starts Monday. I hope you find a replacement soon.

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