How many inputs have you had today? Here’s my list and ‘methodology’ for an average day:
|Newspapers: Four, containing an average of 400 stories and news nibs each||1,600|
|Twitter: Messages in and out (am not a big fan)||10|
|Facebook: At least ten times a day where I guess I link across say, 4 items each time||40|
|Blogs: I have 70 on my Netvibes aggregator, and I guess I follow a link on every other one (I keep my online news feeds here too)||105|
|BBC Radio 4 Today programme in the morning for 15 minutes, say 10 stories||10|
|TV News in the evening: the half hour evening shows contain about 12 stories||12|
Now obviously I don’t read all of these, that’s why I use the term scan. But in some brief moment I have, even if only to reject further time spent, glanced at all of them. And it’s not like they are contained in one part of the day. I would think my morning accounts for the bulk, but as we all know it just keeps on coming. My colleague Steve Rubel posted on what he called the Attention Crash the other other day. Linda Stone coined the phrase Continuous Partial Attention to describe what this does to people and why we are drawn to scan.
I had intended this blog to fit in with that world in that I called it sixtysecondview because I guessed I’d not hold people for longer (still here?). It has made prioritising my time more challenging and I’m not sure our management training and time management courses are equipping us for this new world. And if you are in PR the ability to be able to switch from ‘input and scanning’ mode to ‘focus and doing’ mode is an increasingly important skill.
[tags] Continuous Partial Attention, Attention Crash, Steve Rubel, Linda Stone [/tags]