I was on holiday and so missed the launch of this great think-piece by my UK colleagues and the erudite Will Harris. Jon Hargreaves at Cold Coffee and Hugh MacLeod at Gaping Void have already posted on it. It’s a genuine eye-opener and entertainingly written. Here are some of my take-outs, but I implore you, if there’s a white paper you download, print-off and cogitate on this month, make it this one – http://c0ldcoffee.files.wordpress.com/2007/10/the-rise-of-the-mobile-superuser.pdf:

  • Has there ever been a more under-estimated invention than the mobile phone?
  • Part of the reason for this general under-appreciation of mobile is because we are still in the dawn of the technology
  • There is a sub-group of mobile users who most definitely haven’t missed the point. People who use the phone in different way to that which it was intended. We call them Super-Users, and they have re-purposed the phone for their own ends. For them it is not primarily a mechanic for speech anymore.
  • This pamphlet has a distinct and certain view. It takes as its premise the principle that the mobile phone is the single biggest technological advancement that we will see in our lifetimes. Put simply, mobile phones are agents for change and that change is overwhelmingly positive
  • The establishment will never use SMS . . it’s too informal
  • There were no mobile phones in 1984 and certainly no SMS. Had there been, the miners (in the UK) may well have won, bringing down the (Margaret) Thatcher government along the way.
  • Perhaps the acid teat (of whether someone is a user or a super-user) and the one that works best in research groups is to ask to borrow people’s phon for an hour or two as “I’m expecting a call and I left my phone at home.” A User would say yes. A Super-User would prefer you took a kidney instead, because at least they’ll have a spare.
  • Mobile and Internet, the two over-mighty forces that shape our waking lives, are still operating as two independent ecosystems, bouncing off one-another from time-to-time, but broadly autonomous and independent. Any other convergence chatter you may hear is nothing compared to the gigantic thud that’s going to greet the coming together of the Internet and Mobile in the next three years.

[tags] Mobile Communication, Edelman, Super-Users, Will Harris [/tags]