In July last year Jonny Bentwood and I published our Social Media Index, a crude attempt to quantify someone’s on-line footprint. To this day I get comments to that original post and if you take a look at them you will notice that this is both a complex and emotive subject. We promised to take the debate to the next stage and this it. A discussion paper based on a round-table session held at Edelman’s offices in New York with a pretty distinguised group:

Jeff Jarvis, Steve Rubel, Keith O’Brien, PRWeek; Henry Copeland, BlogAds; Peter Kim; Charlene Li, Forrester; David Dunne, Edelman; Max Kalehoff, Nielsen Buzzmetrics (now with Clickable); Advertising Research Foundation; Sarah Petersen, StrategyOne; Richard Edelman, Edelman; Jonny Bentwood, Edelman; Rick Murray, me2revolution; Dr. Walter Carl, Northeastern University; ChatThreads.

I unfortunately could not make it. This white paper is Jonny’s summary of that day and we publish it in the hope that it moves things forward another step or two.

[tags] Social Media Influence [/tags]