German companies are the most trusted in the world and yet Germans are the least trusting of their own institutions including business. Maybe German opinion formers were better informed given the current Deutsche Post scandal. The CEO has offered to resign and has been questioned by police and there could be between 200 and 800 other firms to be investigated (depending on who you believe) for tax evasion. Long term this is good for Germany and the rest of us in Europe could probably take a leaf from their book. The ‘perp-walk’ is not uncommon in America where CEOs and board directors go to jail and face personal fines for corruption. A rare thing in Europe and one of the reasons I believe that the institution of business is less trusted here than in America. This very public spotlight on business leaders who do wrong is bad for trust in business short-term, but long-term it’s much better than the usual European slapped-wrist-behind-closed-doors approach. Here’s Cornelia Kunze, Edelman’s GM Germany on this scandal.

Link: Video on

[tags] Cornelia Kunze, Edelman Trust Barometer, Edelman Germany, Deutsche Post Scandal, Trust [/tags]