Couldn’t help but point to our most recent client win in Europe, Hewlett Packard’s printer division and not just for vanity reasons. This was the first pan-European ‘PR’ brief with a significant budget behind it that I have seen that was committed to looking at the new ways of doing things and its very core. Not just the technical additions of PR 2.0 like a couple of blogs and Facebook group or two, but the idea that influence moves markets and that Influence Marketing (their description) takes a whole different approach with different types of people and technical as well as communication skills. It was so refreshing to see a brief written in a way that not only understood the differences, but challenged us to prove that we could actually deliver on them. The first of many I hope.
[tags] HP, Influencer Marketing [/tags]