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Cherish your inner Geek

by David Brain on Sep 29, 2011 with 1 Comment
I was discussing with some colleagues the relative merits of the social media and search dashboard products of a variety of suppliers yesterday (IBM, Adobe, WebTrends and ComScore since you ask) and I was reminded how geeky PR has become. When I started in journalism I was given an Imperial typewriter so old and stiff it was agony to use and we typed onto newsprint which was delivered to the subs and the setters by a tube and air system. The sub used red pen, the type was hot set and the building shook a little at lunch time as the presses started to rumble.
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Don Draper sells the Facebook timeline

by David Brain on Sep 28, 2011 with No Comments
Genius little movie from Eric Leist. Video after the jump.
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Haka flash mob

by David Brain on Sep 06, 2011 with No Comments
My office is on this junction on the 19th floor from which I witnessed this yesterday. Much better than your standard boring flash mob.
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Sino-Forest: Guest post from Charles Lankester

by David Brain on Jun 30, 2011 with No Comments
The free-fall of China’s Sino-Forest (TRE: CO) share price this month provides valuable insight for any corporation which has, or is considering, listing on an international Exchange. While the Sino-Forest case is still evolving, here are the facts. In just a few days, close to US$5 billion of value was wiped from Sino-Forest Corporation, the Toronto-listed Chinese forestry enterprise. The share price plummeted from C$18.21 (1 June, 2011) to just C$2.60 (29 June, 2011), a fall of more than 85%.
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Projections refreshed

by David Brain on Jun 29, 2011 with No Comments

A stunt once used to promote a lads mag in London now saving lives in Belgrade. The 'crassest' of PR tactics becomes poignant and powerful when used for such a cause. Nice work.

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