"
Projections refreshed
A stunt once used to promote a lads mag in London now saving lives in Belgrade. The 'crassest' of PR tactics becomes poignant and powerful when used for such a cause. Nice work.
Tesco Korea… every little helps
Brilliant. Just brilliant. And I know from my colleagues there how much time people spend commuting in Seoul so this makes even more sense.The internet is my religion
Genuinely inspirational. I had forgotten the optimism of the early days of social media and how we thought it would change the world for the better. This guy has reasons to believe. Hat tip Jeff Jarvis.
