Projections refreshed

by David Brain on Jun 29, 2011

A stunt once used to promote a lads mag in London now saving lives in Belgrade. The ‘crassest’ of PR tactics becomes poignant and powerful when used for such a cause. Nice work.

About David Brain

CEO, Edelman Asia Pacific and co-author of Crowd Surfing

Campaign

About SixtySecondView

Sixtysecondview is a series of occasional one minute viewpoints. Initially they were all video interviews with figures from business, media, government and NGOs on topics of the moment with a public relations or public affairs flavour.

But this proved too restrictive so I use the keyboard now too, but I do try and keep them short so that it will take the average reader no longer than a minute to get through.