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Help wanted – Sara’s leaving us!
Guest post from Sara Donaldson I’ve handled communications and business development for Edelman Asia Pacific for the past two years, and what a ride it’s been. Edelman is such a sophisticated company, so there is a good deal of quality content to work with. As a marketing person, that makes my job easier and more interesting. When your client is the biggest PR firm in the world, prides itself on independence, regularly produces the industry’s foremost research and insights to help shape client programming, makes big investments in training and development for its people, and genuinely makes you feel a part of “the ...
Trust in Indonesia
The trust climate in Indonesia remains very bright. Business is trusted by 78% to 'do what is right', the highest figure in the world and a remarkably consistent one over the years of the study. Similarly, at 80%, trust in media is also the highest in the world (only China comes near), though trust in NGOs did drop a little to 53% a comparatively modest global score and trust in government has now dropped to global norms of around 40%. For business, things are very much brighter. Interestingly banks are the second most trusted sector scoring an amazing 86%, given their global score is just 47% after the ...
Trust in South Korea
It has been a bad year for trust in Korea pretty much across the board. Not as catastrophic as Japan where Trust has imploded in the aftermath of the disasters there, but pretty significantly. Korea is the 17th most trusting of the 25 nations we survey. Only Japan is now less trusting in the whole of Asia Pacific. So...that decline by the numbers: trust in business had gone from 46% last year to 31% this year; media from 53% to 45% and government trust has collapsed from 50 to 33% (bear in mind the data was collected in October/November). Only NGOs have ...