A couple weeks ago we were asked to comment on the shift in business dynamics in China and what it means for the PR industry. Here’s what we had to say.
What are the differences between doing business in Beijing and, say, Shanghai and Hong Kong for Edelman? Or for Western companies in general?
Traditionally Beijing has been the hub for influencer marketing and public affairs, while Shanghai has been the center for consumer marketing opportunities. Doing business in Beijing is often about getting things done locally within China, while in Shanghai it’s more about providing an open face to global markets and commerce. Recently our Hong Kong office’s approach and offerings have moved toward the more strategic and regional. Hong Kong remains a regional financial and corporate hub, so many of the briefs and projects we work on are for companies seeking regional strategic counsel. Increasingly though we’re seeing more companies looking to our Hong Kong office for help in the public affairs, sustainability and issues management areas. (Click for more). Continue Reading
Edelman’s Moritz Kaffsack on his home in Bandra Mumbai. (Click for more). Continue Reading
Another video we did for RIM nicely captures the moment that many of us can relate to when we first get our hands on a new gadget. Here BlackBerry fans in Singapore unbox their BlackBerry Bold for the first time to much excitement. (Click for more). Continue Reading
BBM Heroes was a film series we did for RIM that featured brand advocates in unexpected places, including a club in Malaysia, a designer studio in Australia and a raceway in India.
In Indonesia, the “HellBobs” spoke about how BBM helps them interact with the tattoo artist community in Jakarta, demonstrating how BBM appeals to consumers of every type. (Click for more). Continue Reading
Next up is this fantastic campaign we did for Hilton HHonors to endorse its “Fast Ways to Free Stays” promotion. An open call was made asking people to share stories of their hard work on Sina Weibo. Through community voting, three winners were selected for an Ultimate Getaway Week — a “Fast Ways to Free Stays”-style experience — where winners enjoyed four hotel stays at different properties.
Footage from the journey was turned into a four-episode short film series, which has generated more than 1.4 million views online. Here is a summary wrap up of the trip. (Click for more). Continue Reading
Next up in my content series are these brilliant tour guide films we did for RIM.
Local celebrities from across the region rediscovered their favourite hometown hangouts through the camera lens of their Blackberries, giving viewer’s an insider’s look. (Click for more). Continue Reading