Participant 2 JPG

Guest post by Flavia Vaz, senior manager and consumer lead, Edelman Kuala Lumpur.   Mention “Vision 2020” and many Malaysians will immediately recall the ambitious national agenda of transforming the country into a fully developed nation by the year 2020. Following ...Read More

1-Greg Shand

I first met Greg Shand in early 1994. Initially he was not happy to see me. I was an ‘expensive’ hire, with no experience of the New Zealand market and I was not his hire. He was pretty explicit on ...Read More

1-Fullscreen capture 9102013 65417 PM-002

Western and Japanese multinationals have been operating abroad for years… hundreds of years in some cases. And mostly they had the benefit of entering markets with superior products and technology and came cloaked in brand values that were massively aspirational ...Read More