Guest post by Cornelia Kunze, vice chairman of Edelman APACMEA. The race is on. In 2016, one quarter of all global consumer products will be sold in Asia. Marketers are competing for the smartest way to win Asian consumers’ minds, hearts and wallets. Their ...Read More
Sixtysecondview is a series of occasional one minute viewpoints. Initially they were all video interviews with figures from business, media, government and NGOs on topics of the moment with a public relations or public affairs flavour.
But this proved too restrictive so I use the keyboard now too, but I do try and keep them short so that it will take the average reader no longer than a minute to get through.
Tagsadvertising All Blacks AME APACMEA Asia Pacific Australia Beijing Burson-Marsteller Campaign China content design Design Royale Digital Edelman Edelman Melbourne events experiential Facebook Geek Grant Smith H&K harris Hong Kong India Indonesia Insights Islam Japan Keith Olberman Ketchum London Mad Men Malaysia mccann Michelle Hutton Middle East New Zealand PR Public Relations Rugby Singapore trust Trust Barometer Words of a Generation