Marketers Adopt Social Media
March 14, 2007 | 3 comments | permalink
New Jupiter report says nearly half of all marketers will use social media next year.
Key points:
- 48 percent of brand marketers plan to use social marketing tactics in the next year, compared to 38 percent who did so last year.
- To capitalize on social marketing, marketers must harness brand advocates to penetrate social networking sites
- Users between 18 and 34 visit social networks daily
- Thirty percent of frequent social networkers trust their peers’ opinions when making a major purchase decision, but only ten percent trust advertisements
marketers must create unique campaigns for different sites
More info can be found here:
http://www.tekrati.com/research/News.asp?id=8596
Thanks to Jonny Bentwood our head of analyst relations strategy for this.
Technorati Tags: Jupiter Research, PR, Social Mediaemail this | Save to del.icio.us | digg this | Stumble it! | trackback | comment RSS feed
Like you needed rationale for being a grifter. I take it the practice tweaks you conscience some David?
- Amanda
errr stangely not
Indeed. I imagine that is directly related to your station there.