Debbie Weil
March 22, 2007 | 8 comments | permalink
Debbie Weil, author of ‘The Corporate Blogging Book’, explains why CEOs are still not blogging.
Technorati Tags: Debbie Weil, CEO bloggers, PRemail this | Save to del.icio.us | digg this | Stumble it! | trackback | comment RSS feed

David, The recording kept stopping and starting. Of course, Debbie is right. CEOs have to want to do blog in order to succeed, then they stand a good chance of overcoming all those difficulties. If they believe in it, they will find the time and develop their own writing style, keeping posts brief, but enjoying the interactive element too.
I am sorry the video didn’t run for you. I just tried it again and it seems to be working. Will check again Monday. Debbie is right of course, but we’re beginning to see interest convert into action now for some clients.
Well, there are those pesky legal issues to get around too.
Seriously, why would I care about a CEO’s blog. Seems like Microsoft (2000+ bloggers) and smaller firms have shown that the interesting content that can actually be used is from product managers, engineers, marketers and research departments.
I guess it makes a good book title for Debbie, but I think it misses the best approach for corporate blogging - alternating experts, shared responsibilities and most importantly, open comments.
Love the interview show concept - I’ll be in London on April 17 and 18 and I’m ready for my closeup if you have time to meet.
Cheers, Adam
O: 781-404-2406
Some CEO’s have sense enough to know that they don’t have THE 4Ps of BLOGGING in order (http://www.indium.com/rickshort/entry.php?id=158). Without these, no one should start.
Hey Deb! You’re doing great work.
[…] After we chatted for an hour, he pulled out his cool new mini video camera (from Pure Digital, if you’re interested) for a 60-second video interview. I’m more comfortable on a blog then in front of a camera so it was a bit painful, but here it is. […]
Hi
Wasjust serfing on net and found this site…want to say thanks. Great site and content!
Hello!
Your site is just amazing!
Good luck!
http://bestbuyx.ning.com/
c10d5c3e7da7
c10d5c3e7da739be06f8