The active consumer
September 15, 2006 | 3 comments | permalink
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Pete Blackshaw, Chief Marketing Officer, Nielsen BuzzMetrics - Amsterdam
Visit nielsenbuzzmetrics.com.
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[…] […]
[…] Now, as to why we should be online and blogging and sharing videos … David has an interview with Pete Blackshaw, Chief Marketing Officer of Nielsen BuzzMetrics. Pete talks about the active consumer. His view is more corporate than ASCCA’s, but the sentiment is still there. We need to engage with our audiences in a direct and personal way. Blogs make it easier, and more inexpensive, to do than ever before. And, the conversations are much more personal. […]
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