Canapés and Colin

September 27, 2006 | 6 comments | permalink

David Brain - London

Well what a small world. There I was happily munching on a canapé at the leaving do of PR Week publisher Kate Nicolas at Haymarket House (very nice speeches by Wolf Olins and a slightly teary Kate) when I was introduced to Colin Farrington by a mischievous Ian Hall (also of PR Week). Hadn’t expected that. Colin is much nicer in the flesh than I had imagined and we had a perfectly civilised chat, though we agreed that we still differed. However, he did ask a very good question; what exactly did I and we (you bloggers out there I guess) want the CIPR to do help the industry come up to speed on the issue? Fair enough. Let’s think constructively as a group on this one and see what we can suggest. Answers on a postcard to…

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6 comments for this post.

  1. Pingback from Simon Wakeman - CIPR and a positive way forward for social media? on September 27th, 2006 :

    […] So David Brain has had an unexpected opportunity to chat face to face with Colin Farrington, CIPR director-general. And the conversation has thrown up a challenge - what does the UK social media  community want CIPR to do to promote these new communications channels? […]

  2. Comment from David Phillips on September 28th, 2006 :

    1 CIPR officers to meet the members who are working in this space (not green, only one head etc).
    2 Identify the members who are working in this space (they are members, there are more of them than the CIPR recognises, it is their living, demeaning what they do is counter productive).
    3 Get professional (not some silly mate who ‘knows about it’) help to identify what ordinary members need to enter this space.
    4 Identify the issues that social media has to face (copyright, working on behalf of clients - i.e wikipedia, net neutrality, interoperability - i.e. XPRL, etc) to develop a social media strategy.
    5 Recruit the people who are in the business but are not members.
    6 Do not imagine that this is another free ride and pay for expertise.

  3. Comment from Simon Collister on September 28th, 2006 :

    Well, David’s suggestions are a good one. This topic is hot across the pond with Constantin Basturea also looking to set standards. This could be a real opportunity for the UK and CIPR to lead the field in setting social media standards.

    I think Stuart Bruce is currently working something but count me in too!

  4. Comment from Simon Collister on September 28th, 2006 :

    Oh yes… and I like the bit about getting paid!

  5. Trackback from Simonsays on September 29th, 2006 :

    CIPR social media code of conduct

    David Brain’s blogged about it. Sohas Simon Wakeman, plus Stuart Bruce and David Philips. I know other PR bloggers who are interested in the issue but not members of the CIPR. I have added my own viewsin therespective comments sections

  6. Pingback from Simon Wakeman - Marketing, public relations and internet professional - Marketing and PR - two views on social media on October 5th, 2006 :

    […] There’s been much discussion in the PR community, particularly among Chartered Institute of Public Relations (CIPR) members, about what PR professionals need to do to position social media as a tool for public relations. […]

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