Yet More Democratisation of Advertising
January 15, 2007 | 1 comment | permalink
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Additional evidence that the best advertising strategy around is get your customers to talk about you and work with you. This from Unilever’s Dove (an Edelman client by the way).
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[…] Jonah Bloom, Executive Editor of Advertising Age has written a follow-up article on how Dove/Unilever has missed a key opportunity to interact with consumers. Thinking primarily about the emerging model of marketing that focuses on what the consumer thinks and says, Bloom reminds Dove that it needs to be ready to interact with their customers at all times and give up the idea of controlling the message. Says Bloom, […]