Social Media Measurement

September 1, 2008 | 2 comments | permalink

A nice summary of this debate from my un-techy point of view from Lloyd Gofton.

1. There is no killer metric
2. Track anything possible to glean insight
3. Social media is not just about numbers
4. It’s all relative (focus on benchmarking and trends)
5. Measuring social media does not = ROI for social media
6. View monitoring social media as a social intelligence programme, involving the world’s biggest focus group

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2 comments for this post.

  1. Pingback from renaissance chambara | Ged Carroll - Links of the day on September 4th, 2008 :

    […] » Social Media Measurement sixtysecondview […]

  2. Pingback from You just cannot shoe-horn metrics into Social Media | blending the mix on September 17th, 2008 :

    […] David picked up on this gem from Lloyd a few weeks ago and I have been meaning to post about it ever since. It gets to the heart of what I think people like Will are trying to do, but at the same time gives validity to the argument that there is in fact nothing that can be done to standardise metrics into social media – a Google Page Rank of social media marketing effectiveness if you like. […]

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