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Trust in the four institutions of business, government, media and NGOs is up around the world, but it is only the developing economies of Asia and the Middle East that can feel good about that. First the good news: trust has ...Read More

campaign

A version of this post first appeared in Campaign Asia-Pacific. It is a ‘truth universally acknowledged’ that the TV-first approach to brand building erodes every year, but it is also (to mix my metaphors) an ‘inconvenient truth’ that it is hard ...Read More

CCsea

Guest post by Maxine Gurevich, senior manager, Global Insights and Consumer Practice Development.  Intertwined by multiple threads of history and culture, the Association of Southeast Asian Nations (ASEAN) is comprised of ten countries Read More

Gavin Coombes

Guest post by Gavin Coombes, president, Edelman Digital Asia Pacific, Middle East & Africa. A version of this post appeared in PRWeek. Relatively speaking, social media is still so new – Facebook, bear in mind, is just over 10-years-old – that it can ...Read More

SSV

Guest post by Robert Holdheim, CEO of Edelman South Asia, Middle East & Africa (pictured left with [L-R] Camilla d'Abo, Lucy d'Abo and Matthew Harrington). As the communications industry shifts, through democratized media, increased access to information and the insistence of ...Read More

Edelman-APACMEA

There is, as ever, no such country as APACMEA (Asia Pacific, Middle East & Africa). But if there were it might be thought to be a little confused, because whilst the region includes the five most trusting markets we survey ...Read More

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I have been a GoPro fan for quite some time and bore my Facebook friends with my middle aged attempts at being a 'hero' with it. The GoPro channel of course has the real thing. Beautiful films of beautiful people ...Read More

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Guest post by Cornelia Kunze, vice chair of Edelman APACMEA and Edelman APACMEA Steering Committee Leader for GWEN. Today, December 3, Edelman takes an important next step in our Global Women’s Executive Network (GWEN) initiative in the Asia Pacific, Middle East & ...Read More

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I have just finished chairing the PR Jury at the 2014 Spikes Asia awards in Singapore and I can reveal that… Japan is the new Australia! Well, it is in terms of creative entries and breakthrough campaigns. Work from Japan ...Read More

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Guest post by Ashutosh Munshi, head of the Edelman Consumer Marketing practice (South Asia, Middle East & Africa) and director of Creative, Planning and Content (India). At Edelman, we realize that at the heart of the Indian consumer market is a central ...Read More