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Trust in South Korea

  It has been a bad year for trust in Korea pretty much across the board.  Not as catastrophic as Japan where Trust has imploded in the aftermath of the disasters there, but pretty significantly.  Korea is the 17th most trusting of the 25 nations we survey.  Only Japan is now less trusting in the whole of Asia Pacific. So...that decline by the numbers:  trust in business had gone from 46% last year to 31% this year; media from 53% to 45% and government trust has collapsed from 50 to 33% (bear in mind the data was collected in October/November).  Only NGOs have ...

Trust in Japan

    My colleagues Ross Rowbury and Alan Vandermolen launched the Trust Barometer findings for Japan in Tokyo today. It is difficult to know quite where to begin when discussing the Trust Barometer results for Japan this year.  Japan was always one of our more stable trust markets, but this year in the wake of the earthquake, tsunami and the Fukashima fallout, trust has plummeted.  Some headlines: Trust in Government has halved and is down 25%, probably not surprising given the anemic (at best) communication and rebuild efforts in the wake of the disasters Trust  in NGOs is down from 51% to 30%, possibly driven by anger at their perceived inefficiency in getting ...

Don Draper sells the Facebook timeline

Genius little movie from Eric Leist. Video after the jump.

Projections refreshed

A stunt once used to promote a lads mag in London now saving lives in Belgrade. The 'crassest' of PR tactics becomes poignant and powerful when used for such a cause. Nice work.

Safety Kiwi style

I have ignored more than my fair share of safety videos over the years, but Air New Zealand (my most regular airline now) has grabbed even my jaded attention. Here's their latest offering featuring Richard Simmons and below two previous versions. Inevitably there has been some comment that this approach trivialises safety but I think the opposite is true. Their YouTube channel is worth a look too.