This past week two people who until very recently made their entire careers out of PR and advertising both made similar claims that the industries they had just left were too slow to modernize and were therefore doomed. Hindsight, it ...Read More


Last week I spoke at the annual meeting of the Public Relations Institute of New Zealand (PRINZ) in Christchurch. I was asked to address global trends and where I felt the industry was heading. This speech (which is embedded below) ...Read More


Last week I was a judge at the Asian Marketing Effectiveness Awards, a sort of AP Cannes I guess, and I was in equal parts encouraged and dismayed for the PR industry. The good news is that regularly in the two-day ...Read More

Harris Diamond

Pictured: Harris Diamond, CEO McCann-Erickson.  Richard Edelman will make a speech in Melbourne next week at the World PR Forum in which he will say it is PR’s time to lead and he will support this with his usual eclectic analysis of ...Read More

It's been a while since I have published our global league table of PR agencies. I did in the early days, because no-one else would and I believed that it was important that clients understood an agency's scale in ...Read More

The wall to the Park just by the Blue House in Seoul, home of the President of South Korea. It has been a bad year for trust in Korea pretty much across the board.  Not as catastrophic as Japan where Trust ...Read More

Tokyo, just outside the Edelman office.   My colleagues Ross Rowbury and Alan Vandermolen launched the Trust Barometer findings for Japan in Tokyo today. It is difficult to know quite where to begin when discussing the Trust Barometer results for Japan this year.  Japan was ...Read More

Genius little movie from Eric Leist. Read More

A stunt once used to promote a lads mag in London now saving lives in Belgrade. The 'crassest' of PR tactics becomes poignant and powerful when used for such a cause. Nice work. Read More

I have ignored more than my fair share of safety videos over the years, but Air New Zealand (my most regular airline now) has grabbed even my jaded attention. Here's their latest offering featuring Richard Simmons and below two ...Read More