There is, as ever, no such country as APACMEA (Asia Pacific, Middle East & Africa). But if there were it might be thought to be a little confused, because whilst the region includes the five most trusting markets we survey ...Read More


Guest post by Ashutosh Munshi, head of the Edelman Consumer Marketing practice (South Asia, Middle East & Africa) and director of Creative, Planning and Content (India). At Edelman, we realize that at the heart of the Indian consumer market is a central ...Read More


Guest post by Ngoc Anh Bui, managing director of AVC Edelman.  Words of a Generation: Vietnam is the latest in a series of interviews that capture on film the personal observations and perspectives of people from countries across the wider region. This latest ...Read More


This past week two people who until very recently made their entire careers out of PR and advertising both made similar claims that the industries they had just left were too slow to modernize and were therefore doomed. Hindsight, it ...Read More

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Guest post by Flavia Vaz, senior manager and consumer lead, Edelman Kuala Lumpur.   Mention “Vision 2020” and many Malaysians will immediately recall the ambitious national agenda of transforming the country into a fully developed nation by the year 2020. Following ...Read More

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Guest post by Julia Wei, client director and consumer brand lead, Edelman Singapore. Watch the film series here.  With Singapore’s National Day a week away, today we unveiled Words of a Generation – a series of intimate interviews featuring the personal observations and ...Read More


Last week I was a judge at the Asian Marketing Effectiveness Awards, a sort of AP Cannes I guess, and I was in equal parts encouraged and dismayed for the PR industry. The good news is that regularly in the two-day ...Read More

Gavin Coombes Infographic (4)

'Game changer' is an overused term.  But I'm going to use it anyway.  Rarely do PR agencies succeed in attracting senior mainstream digital talent (outside of the US at least).  Most 'digital' experts at PR agencies are social media professionals ...Read More

E + DR

Two years ago we began a review of Sydney digital agencies to find a partner company.  We kissed lots of frogs.  But we found our Prince.  And today, to flog the analogy to death, after a long courtship, it's marriage. ...Read More

Next up is this fantastic campaign we did for Hilton HHonors to endorse its “Fast Ways to Free Stays” promotion. An open call was made asking people to share stories of their hard work on Sina Weibo (China's twitter equivalent). ...Read More