Currently browsing category: Edelman

Trust in Indonesia

The trust climate in Indonesia remains very bright.  Business is trusted by 78% to 'do what is right', the highest figure in the world and a remarkably consistent one over the years of the study.  Similarly, at 80%, trust in media is also the highest in the world (only China comes near), though trust in NGOs did drop a little to 53% a comparatively modest global score and trust in government has now dropped to global norms of around 40%. For business, things are very much brighter.  Interestingly banks are the second most trusted sector scoring an amazing 86%, given their global score is just 47% after the ...

Trust in Japan

    My colleagues Ross Rowbury and Alan Vandermolen launched the Trust Barometer findings for Japan in Tokyo today. It is difficult to know quite where to begin when discussing the Trust Barometer results for Japan this year.  Japan was always one of our more stable trust markets, but this year in the wake of the earthquake, tsunami and the Fukashima fallout, trust has plummeted.  Some headlines: Trust in Government has halved and is down 25%, probably not surprising given the anemic (at best) communication and rebuild efforts in the wake of the disasters Trust  in NGOs is down from 51% to 30%, possibly driven by anger at their perceived inefficiency in getting ...

Trust in Asia Pacific

Today we released the findings of the twelfth annual Edelman Trust Barometer, the global findings of which were covered in the FT. There is no such country as Asia Pacific....and so whilst there are some very interesting regional and global trends in the data from this year's Edelman Trust Barometer, the real stories and the 'actionable insight' to borrow an over-used phrase is in the national data.

The ruthless application of common sense

PR people are not known for their business management skills. To the best of my knowledge, Harvard runs no case studies featuring PR businesses. We are traditionally crap at all that stuff. After all, we rise to the top of PR agencies by being good at PR not management. Then we get given an office, with people, clients and a budget. And that’s when the wheels come off. Which is a shame, because running a PR business is mainly about the ruthless application of common sense and is a far simpler thing (intellectually at least) than formulating ...

Trust in Oz

Michelle Hutton on the main Australian findings of our Trust Barometer. Press release Slideshare