Currently browsing category: Management

Trust in Indonesia

by David Brain on Feb 13, 2012 with Comments Off

The trust climate in Indonesia remains very bright.  Business is trusted by 78% to 'do what is right', the highest figure in the world and a remarkably consistent one over the years of the study.  Similarly, at 80%, trust in media is also the highest in the world (only China comes near), though trust in NGOs did drop a little to 53% a comparatively modest global score and trust in government has now dropped to global norms of around 40%. For business, things are very much brighter.  Interestingly banks are the second most trusted sector scoring an amazing 86%, given their global score is just 47% after the ...

more »

The ruthless application of common sense

by David Brain on Mar 28, 2011 with 11 Comments

PR people are not known for their business management skills. To the best of my knowledge, Harvard runs no case studies featuring PR businesses. We are traditionally crap at all that stuff. After all, we rise to the top of PR agencies by being good at PR not management. Then we get given an office, with people, clients and a budget. And that’s when the wheels come off. Which is a shame, because running a PR business is mainly about the ruthless application of common sense and is a far simpler thing (intellectually at least) than formulating ...

more »