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Trust in the four institutions of business, government, media and NGOs is up around the world, but it is only the developing economies of Asia and the Middle East that can feel good about that. First the good news: trust has ...Read More

campaign

A version of this post first appeared in Campaign Asia-Pacific. It is a ‘truth universally acknowledged’ that the TV-first approach to brand building erodes every year, but it is also (to mix my metaphors) an ‘inconvenient truth’ that it is hard ...Read More

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Guest post by Maxine Gurevich, senior manager, Global Insights and Consumer Practice Development.  Intertwined by multiple threads of history and culture, the Association of Southeast Asian Nations (ASEAN) is comprised of ten countries Read More

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Guest post by Robert Holdheim, CEO of Edelman South Asia, Middle East & Africa (pictured left with [L-R] Camilla d'Abo, Lucy d'Abo and Matthew Harrington). As the communications industry shifts, through democratized media, increased access to information and the insistence of ...Read More

Edelman-APACMEA

There is, as ever, no such country as APACMEA (Asia Pacific, Middle East & Africa). But if there were it might be thought to be a little confused, because whilst the region includes the five most trusting markets we survey ...Read More

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I have just finished chairing the PR Jury at the 2014 Spikes Asia awards in Singapore and I can reveal that… Japan is the new Australia! Well, it is in terms of creative entries and breakthrough campaigns. Work from Japan ...Read More

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Guest post by Ashutosh Munshi, head of the Edelman Consumer Marketing practice (South Asia, Middle East & Africa) and director of Creative, Planning and Content (India). At Edelman, we realize that at the heart of the Indian consumer market is a central ...Read More

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We have witnessed a curious anomaly over the last few years in the Edelman Trust Barometer. Trust in media in some countries where the government either owned or controlled that media (UAE, Singapore and China for example) was often higher ...Read More

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In the 2014 Edelman Trust Barometer, Asia Pacific and the Middle East remain the optimistic and trusting regions, even if our new market to the study, South Africa, looks more skeptical and “European” in its trust profile. Overall, trust in the ...Read More

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Guest post by Ngoc Anh Bui, managing director of AVC Edelman.  Words of a Generation: Vietnam is the latest in a series of interviews that capture on film the personal observations and perspectives of people from countries across the wider region. This latest ...Read More