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I have just finished chairing the PR Jury at the 2014 Spikes Asia awards in Singapore and I can reveal that… Japan is the new Australia! Well, it is in terms of creative entries and breakthrough campaigns. Work from Japan ...Read More

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Guest post by Ashutosh Munshi, head of the Edelman Consumer Marketing practice (South Asia, Middle East & Africa) and director of Creative, Planning and Content (India). At Edelman, we realize that at the heart of the Indian consumer market is a central ...Read More

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We have witnessed a curious anomaly over the last few years in the Edelman Trust Barometer. Trust in media in some countries where the government either owned or controlled that media (UAE, Singapore and China for example) was often higher ...Read More

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In the 2014 Edelman Trust Barometer, Asia Pacific and the Middle East remain the optimistic and trusting regions, even if our new market to the study, South Africa, looks more skeptical and “European” in its trust profile. Overall, trust in the ...Read More

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Guest post by Ngoc Anh Bui, managing director of AVC Edelman.  Words of a Generation: Vietnam is the latest in a series of interviews that capture on film the personal observations and perspectives of people from countries across the wider region. This latest ...Read More

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This past week two people who until very recently made their entire careers out of PR and advertising both made similar claims that the industries they had just left were too slow to modernize and were therefore doomed. Hindsight, it ...Read More

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Guest post by Cornelia Kunze, vice chairman of Edelman APACMEA. The race is on. In 2016, one quarter of all global consumer products will be sold in Asia. Marketers are competing for the smartest way to win Asian consumers’ minds, hearts and wallets. Their ...Read More

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I first met Greg Shand in early 1994. Initially he was not happy to see me. I was an ‘expensive’ hire, with no experience of the New Zealand market and I was not his hire. He was pretty explicit on ...Read More

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Guest post by Julia Wei, client director and consumer brand lead, Edelman Singapore. Watch the film series here.  With Singapore’s National Day a week away, today we unveiled Words of a Generation – a series of intimate interviews featuring the personal observations and ...Read More

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Last week I spoke at the annual meeting of the Public Relations Institute of New Zealand (PRINZ) in Christchurch. I was asked to address global trends and where I felt the industry was heading. This speech (which is embedded below) ...Read More