Currently browsing category: PR

The ruthless application of common sense

by David Brain on Mar 28, 2011 with 11 Comments

PR people are not known for their business management skills. To the best of my knowledge, Harvard runs no case studies featuring PR businesses. We are traditionally crap at all that stuff. After all, we rise to the top of PR agencies by being good at PR not management. Then we get given an office, with people, clients and a budget. And that’s when the wheels come off. Which is a shame, because running a PR business is mainly about the ruthless application of common sense and is a far simpler thing (intellectually at least) than formulating ...

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Antony Mayfield – Super Skills

by David Brain on Mar 04, 2011 with No Comments

The very smart and very nice Anthony Mayfield on the new skill sets.

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Trust in Oz

by David Brain on Feb 21, 2011 with No Comments

Michelle Hutton on the main Australian findings of our Trust Barometer. Press release Slideshare

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Trust in Singapore

by David Brain on Feb 18, 2011 with 1 Comment

Singapore is the fourth most trusting country in Asia Pacific according to the 11th Edelman Trust Barometer, an annual survey of opinion formers in 23 countries. Globally trust is up a little in all the institutions we measure (business, media, government and NGOs), but in individual markets the scores vary significantly. In Singapore 67% said they trusted business to do what is right; trust in government is at 77%, a slight decline on last year’s very high score which was probably attributable to the perceived good management of the global financial and economic crisis. Trust in ...

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Trust in India

by David Brain on Feb 11, 2011 with No Comments

The one frustration I have with our trust barometer is the length of time between fieldwork (November) and getting the results analyzed, tabulated and out there. Traditionally we launch the study at Davos in the 3rd week of January, but sometimes this means that events overtake us. That is definitely the case in India this year. The big recent trust issue in India has to be 'Radia-gate', which saw taped and then leaked conversations between a top lobbyist and government officials appear to show that 2G mobile telecom licenses and even government appointments were, at the worst, ...

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