There is, as ever, no such country as APACMEA (Asia Pacific, Middle East & Africa). But if there were it might be thought to be a little confused, because whilst the region includes the five most trusting markets we survey ...Read More

Fullscreen capture 1252014 103407 AM

I have been a GoPro fan for quite some time and bore my Facebook friends with my middle aged attempts at being a 'hero' with it. The GoPro channel of course has the real thing. Beautiful films of beautiful people ...Read More


Guest post by Ashutosh Munshi, head of the Edelman Consumer Marketing practice (South Asia, Middle East & Africa) and director of Creative, Planning and Content (India). At Edelman, we realize that at the heart of the Indian consumer market is a central ...Read More


Guest post by Ngoc Anh Bui, managing director of AVC Edelman.  Words of a Generation: Vietnam is the latest in a series of interviews that capture on film the personal observations and perspectives of people from countries across the wider region. This latest ...Read More

Participant 2 JPG

Guest post by Flavia Vaz, senior manager and consumer lead, Edelman Kuala Lumpur.   Mention “Vision 2020” and many Malaysians will immediately recall the ambitious national agenda of transforming the country into a fully developed nation by the year 2020. Following ...Read More


Last week I spoke at the annual meeting of the Public Relations Institute of New Zealand (PRINZ) in Christchurch. I was asked to address global trends and where I felt the industry was heading. This speech (which is embedded below) ...Read More

1-1-Jane Fields-001

PRESS RELEASE Edelman Hires Jane Fields as General Manager of the United Arab Emirates Fields Brings Over 18 Years of Corporate Communications Experience to Clients in the Middle East Edelman today announced that it has hired Jane Fields as general manager of the ...Read More

chart 3

Edelman has been studying Trust for 13 years now globally and in the Asia Pacific region for 9 years.  Trust is the foundation of corporate and brand reputation and in every culture and language there is a word or a ...Read More


Tony Tao and I banging on about Trust in Shanghai.  And here is another of my spectacularly badly shot, out-of-focus and almost drowned-out-by-the-jackhammers videos.  All very real and gritty innit. http://youtu.be/L2NudfdYEhY Read More


I am conscious in writing anything about Dan Edelman that there are many people in my firm who worked more closely with him and for much longer. Being in Chicago at the moment I am very aware of that as ...Read More