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Trust in Indonesia

The trust climate in Indonesia remains very bright.  Business is trusted by 78% to 'do what is right', the highest figure in the world and a remarkably consistent one over the years of the study.  Similarly, at 80%, trust in media is also the highest in the world (only China comes near), though trust in NGOs did drop a little to 53% a comparatively modest global score and trust in government has now dropped to global norms of around 40%. For business, things are very much brighter.  Interestingly banks are the second most trusted sector scoring an amazing 86%, given their global score is just 47% after the ...

Trust in Malaysia

This is the first time we have ever conducted the Trust Study in Malaysia and given an interesting political back drop in recent months we were very interested to see the results. Over-all Malaysia does fit an Asia-Pacific norm and is generally more trusting. Of the 25 countries we survey it ranks 10th most trusting (57% of opinion formers trust its institutions to do what is right), but it is behind close neighbours Singapore (67%) and Indonesia (63%) and other Asia Pacific markets like China (76%), India (65% ) and Hong Kong (61%). Specifically, NGOs and business are the most trusted institutions ...

Trust in Asia Pacific

Today we released the findings of the twelfth annual Edelman Trust Barometer, the global findings of which were covered in the FT. There is no such country as Asia Pacific....and so whilst there are some very interesting regional and global trends in the data from this year's Edelman Trust Barometer, the real stories and the 'actionable insight' to borrow an over-used phrase is in the national data.

Cherish your inner Geek

I was discussing with some colleagues the relative merits of the social media and search dashboard products of a variety of suppliers yesterday (IBM, Adobe, WebTrends and ComScore since you ask) and I was reminded how geeky PR has become. When I started in journalism I was given an Imperial typewriter so old and stiff it was agony to use and we typed onto newsprint which was delivered to the subs and the setters by a tube and air system. The sub used red pen, the type was hot set and the building shook a little at lunch time as the presses started to rumble.

Don Draper sells the Facebook timeline

Genius little movie from Eric Leist. Video after the jump.