Lack of trust in the ANC is a leadership issue

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Guest post by Rikus Delport, group account director, Edelman South Africa. To the outsider, the voting patterns in South Africa’s recent municipal elections may appear insignificant. For South Africans, the political landscape has changed fundamentally. The grip that the African… Continue Reading

Trust in Asia Pacific

Today we released the findings of the twelfth annual Edelman Trust Barometer, the global findings of which were covered in the FT. There is no such country as Asia Pacific….and so whilst there are some very interesting regional and global trends in the data from this year’s Edelman Trust Barometer, the real stories and the ‘actionable insight’ to borrow an over-used phrase is in the national data. Continue Reading