Trust in the four institutions of business, government, media and NGOs is up around the world, but it is only the developing economies of Asia and the Middle East that can feel good about that. First the good news: trust has ...Read More


There is, as ever, no such country as APACMEA (Asia Pacific, Middle East & Africa). But if there were it might be thought to be a little confused, because whilst the region includes the five most trusting markets we survey ...Read More


We have witnessed a curious anomaly over the last few years in the Edelman Trust Barometer. Trust in media in some countries where the government either owned or controlled that media (UAE, Singapore and China for example) was often higher ...Read More

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Pictured: With Amanda Goh, MD of Edelman Singapore, at the luncheon launch and panel for the Singapore results of the 2014 Edelman Trust Barometer. It’s been a noisy year in the usually quiet and efficiently-run island nation with some ...Read More


In the 2014 Edelman Trust Barometer, Asia Pacific and the Middle East remain the optimistic and trusting regions, even if our new market to the study, South Africa, looks more skeptical and “European” in its trust profile. Overall, trust in the ...Read More

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Western and Japanese multinationals have been operating abroad for years… hundreds of years in some cases. And mostly they had the benefit of entering markets with superior products and technology and came cloaked in brand values that were massively aspirational ...Read More


Last week I spoke at the annual meeting of the Public Relations Institute of New Zealand (PRINZ) in Christchurch. I was asked to address global trends and where I felt the industry was heading. This speech (which is embedded below) ...Read More


Guest post by Arie Rukmantara. Indonesia has witnessed an activism heyday, especially the pro-democracy movement that preceded the onset of the reformasi (reform era), which began with the fall of the military dictatorship in 1998. In this period, NGOs worked clandestinely ...Read More

The trust climate in Indonesia remains very bright.  Business is trusted by 78% to 'do what is right', the highest figure in the world and a remarkably consistent one over the years of the study. Similarly, at 80%, trust in media is ...Read More

The wall to the Park just by the Blue House in Seoul, home of the President of South Korea. It has been a bad year for trust in Korea pretty much across the board.  Not as catastrophic as Japan where Trust ...Read More