
Projections refreshed
A stunt once used to promote a lads mag in London now saving lives in Belgrade. The 'crassest' of PR tactics becomes poignant and powerful when used for such a cause. Nice work.

A stunt once used to promote a lads mag in London now saving lives in Belgrade. The 'crassest' of PR tactics becomes poignant and powerful when used for such a cause. Nice work.
Genuinely inspirational. I had forgotten the optimism of the early days of social media and how we thought it would change the world for the better. This guy has reasons to believe. Hat tip Jeff Jarvis.
A brilliant film. Would it have been even more powerful as an experiment (ie real) rather than acted?