I have done quite a bit of judging at marketing awards throughout the region lately. Here are some of my favourite pieces of work. Not always winners, but great work and somewhere in the background, a brave client.
In the last month I must have looked at over 400 case studies as jury member at the Asia Pacific Effies and as PR jury chairman and integrated jury member at the Dubai Lynx. The news for the PR industry… Continue Reading
When I was a planner in an ad agency I was told my job was three things: To provide the creatives with an insight that they could build an idea on (the intellectual bit). To make sure that the view… Continue Reading
Forgive my combining of two obsessions. My football team, Manchester City, has hired the coach most people would say is currently the greatest in the world: Pep Guardiola. He is well known for playing a particular and singular style of football.… Continue Reading
Last week I was a judge at the Asian Marketing Effectiveness Awards, a sort of AP Cannes I guess, and I was in equal parts encouraged and dismayed for the PR industry. The good news is that regularly in the… Continue Reading
Harris Diamond, CEO McCann-Erickson
Richard Edelman will make a speech in Melbourne next week at the World PR Forum in which he will say it is PR’s time to lead and he will support this with his usual eclectic analysis of global cultural, political and media events and some examples of where PR thinking has changed the direction and strategy of some big firms. We need to move our clients and employers from ‘perception management’ to real action addressing real issues he will say. It’s a cracker so look out for it. Continue Reading