Cultural Connections: Southeast Asia


Guest post by Maxine Gurevich, senior manager, Global Insights and Consumer Practice Development.  Intertwined by multiple threads of history and culture, the Association of Southeast Asian Nations (ASEAN) is comprised of ten countries that are enormously diverse and encompass thousands of ethnicities, dialects,… Continue Reading

Trust in Asia Pacific

Today we released the findings of the twelfth annual Edelman Trust Barometer, the global findings of which were covered in the FT. There is no such country as Asia Pacific….and so whilst there are some very interesting regional and global trends in the data from this year’s Edelman Trust Barometer, the real stories and the ‘actionable insight’ to borrow an over-used phrase is in the national data. Continue Reading