Guest post by Ashutosh Munshi, head of the Edelman Consumer Marketing practice (South Asia, Middle East & Africa) and director of Creative, Planning and Content (India). At Edelman, we realize that at the heart of the Indian consumer market is a central ...Read More

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Western and Japanese multinationals have been operating abroad for years… hundreds of years in some cases. And mostly they had the benefit of entering markets with superior products and technology and came cloaked in brand values that were massively aspirational ...Read More

Mr Robert Holdheim, MD Edelman India and Mr Harshad Chavan, MD Cream Events sealing the deal

Our business in India just got bigger and more creative. Press release below.   Edelman India forays into experiential marketing Acquires Cream Events to boost channel integration   New Delhi/Mumbai, November 29, 2012: Edelman India today announced the complete acquisition of Cream Events Pvt. Ltd. ...Read More


Edelman's Moritz Kaffsack on his home in Bandra Mumbai.     Read More

The one frustration I have with our trust barometer is the length of time between fieldwork (November) and getting the results analyzed, tabulated and out there. Traditionally we launch the study at Davos in the 3rd week of January, ...Read More