The ruthless application of common sense
PR people are not known for their business management skills. To the best of my knowledge, Harvard runs no case studies featuring PR businesses. We are traditionally crap at all that stuff. After all, we rise to the top of PR agencies by being good at PR not management. Then we get given an office, with people, clients and a budget. And that’s when the wheels come off. Which is a shame, because running a PR business is mainly about the ruthless application of common sense and is a far simpler thing (intellectually at least) than formulating ...