#InPepWeTrust

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Forgive my combining of two obsessions. My football team, Manchester City, has hired the coach most people would say is currently the greatest in the world: Pep Guardiola. He is well known for playing a particular and singular style of football.… Continue Reading

Video Influencers: Starling

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Guest post by Ashutosh Munshi, Director of India Creative & Content and Mumbai Consumer & Lifestyle. Tanmay Bhat, an Indian stand-up comedian and co-founder of All India Bakchod (AIB), recently created a Snapchat story using face swap, mimicking Indian legends… Continue Reading

Trust in Asia Pacific

Today we released the findings of the twelfth annual Edelman Trust Barometer, the global findings of which were covered in the FT. There is no such country as Asia Pacific….and so whilst there are some very interesting regional and global trends in the data from this year’s Edelman Trust Barometer, the real stories and the ‘actionable insight’ to borrow an over-used phrase is in the national data. Continue Reading