Press_Trust_infographic_13-05

We have witnessed a curious anomaly over the last few years in the Edelman Trust Barometer. Trust in media in some countries where the government either owned or controlled that media (UAE, Singapore and China for example) was often higher ...Read More

1-Edelman_AsiaAfrica

In the 2014 Edelman Trust Barometer, Asia Pacific and the Middle East remain the optimistic and trusting regions, even if our new market to the study, South Africa, looks more skeptical and “European” in its trust profile. Overall, trust in the ...Read More

1-Fullscreen capture 9102013 65417 PM-002

Western and Japanese multinationals have been operating abroad for years… hundreds of years in some cases. And mostly they had the benefit of entering markets with superior products and technology and came cloaked in brand values that were massively aspirational ...Read More