There is, as ever, no such country as APACMEA (Asia Pacific, Middle East & Africa). But if there were it might be thought to be a little confused, because whilst the region includes the five most trusting markets we survey ...Read More


We have witnessed a curious anomaly over the last few years in the Edelman Trust Barometer. Trust in media in some countries where the government either owned or controlled that media (UAE, Singapore and China for example) was often higher ...Read More

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Pictured: With Amanda Goh, MD of Edelman Singapore, at the luncheon launch and panel for the Singapore results of the 2014 Edelman Trust Barometer. It’s been a noisy year in the usually quiet and efficiently-run island nation with some ...Read More


In the 2014 Edelman Trust Barometer, Asia Pacific and the Middle East remain the optimistic and trusting regions, even if our new market to the study, South Africa, looks more skeptical and “European” in its trust profile. Overall, trust in the ...Read More

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Western and Japanese multinationals have been operating abroad for years… hundreds of years in some cases. And mostly they had the benefit of entering markets with superior products and technology and came cloaked in brand values that were massively aspirational ...Read More

Osaka, windows, taken from the office of our client Astra Zeneca. Today we released the findings of the twelfth annual Edelman Trust Barometer, the global results of which were covered in the FT. And this year it is bigger and better in that ...Read More

Michelle Hutton on the main Australian findings of our Trust Barometer. Press release Slideshare Read More

Singapore is the fourth most trusting country in Asia Pacific according to the 11th Edelman Trust Barometer, an annual survey of opinion formers in 23 countries. Globally trust is up a little in all the institutions we measure (business, media, ...Read More

The one frustration I have with our trust barometer is the length of time between fieldwork (November) and getting the results analyzed, tabulated and out there. Traditionally we launch the study at Davos in the 3rd week of January, ...Read More

We will release the Asia Pacific version of the findings of our Trust Barometer soon, but here's me in India previewing some of them. Health warning, it is an opinion former study, not a consumer study as some in ...Read More